Niche: Children Hospital / Pediatric Healthcare
Target Market: India
Primary Goal: Appointments, emergency visits, trust & authority
1️⃣ Homepage – Core Brand & Local Discovery
URL: /
🎯 Primary Keywords
- children hospital near me
- pediatric hospital near me
🔹 Secondary Keywords
- best children hospital in [city]
- pediatric hospital in [city]
- kids hospital in [city]
🔸 Long-Tail Keywords
- trusted children hospital near me
- 24 hours children hospital in [city]
- child care hospital in [city]
📌 Intent: Local + Commercial (High Trust)
📌 SEO Tip: Strong alignment with Google Business Profile
2️⃣ About Us Page – Trust & Authority
URL: /about-us
🎯 Primary Keyword
- best children hospital in [city]
🔹 Secondary Keywords
- experienced pediatric doctors in [city]
- trusted pediatric care hospital
🔸 Long-Tail Keywords
- child friendly hospital in [city]
- best pediatric healthcare services in [city]
📌 Intent: Reputation & confidence building
3️⃣ Pediatric OPD / Consultation Page
URL: /pediatric-consultation
🎯 Primary Keywords
- pediatric doctor near me
- child specialist near me
🔹 Secondary Keywords
- pediatrician in [city]
- child doctor in [city]
🔸 Long-Tail Keywords
- best pediatric doctor for newborn in [city]
- experienced child specialist hospital
- pediatric consultation hospital near me
📌 Intent: Transactional + Medical Care
4️⃣ Emergency & ICU Services Page
URL: /pediatric-emergency
🎯 Primary Keyword
- children emergency hospital near me
🔹 Secondary Keywords
- pediatric ICU in [city]
- child emergency care hospital
🔸 Long-Tail Keywords
- 24 hour children emergency hospital
- pediatric ICU hospital near me
- child emergency treatment in [city]
📌 Intent: Critical medical intent
📌 SEO Tip: Clear emergency schema + click-to-call CTA
5️⃣ Neonatal Care / NICU Page
URL: /nicu-care
🎯 Primary Keyword
- NICU hospital in [city]
🔹 Secondary Keywords
- neonatal care hospital
- newborn baby hospital in [city]
🔸 Long-Tail Keywords
- best NICU hospital in [city]
- premature baby care hospital
- neonatal ICU near me
📌 Intent: High-trust medical services
6️⃣ Vaccination & Immunization Page
URL: /child-vaccination
🎯 Primary Keyword
- child vaccination hospital near me
🔹 Secondary Keywords
- vaccination center for kids in [city]
- immunization hospital in [city]
🔸 Long-Tail Keywords
- vaccination schedule for children
- baby vaccination hospital in [city]
- painless vaccination for kids
📌 Intent: Preventive healthcare
7️⃣ Child Specialties Pages (High Authority)
Example URLs:
/pediatric-cardiology/pediatric-neurology/pediatric-orthopedic/pediatric-ent
🎯 Primary Keywords
- pediatric cardiologist in [city]
- pediatric neurologist in [city]
🔹 Secondary Keywords
- child heart specialist hospital
- pediatric neuro hospital
🔸 Long-Tail Keywords
- best pediatric specialist hospital in [city]
- child specialist for complex diseases
📌 Intent: Specialized medical search
8️⃣ Diagnostics & Tests Page
URL: /child-diagnostics
🎯 Primary Keyword
- child diagnostic center in [city]
🔹 Secondary Keywords
- pediatric lab tests
- child health checkup hospital
🔸 Long-Tail Keywords
- blood test for children near me
- child ultrasound hospital in [city]
📌 Intent: Medical support services
9️⃣ Location Pages (Very Important)
URL: /children-hospital-in-[area]
🎯 Primary Keyword
- children hospital in [area]
🔹 Secondary Keywords
- pediatric hospital near [area]
- child doctor in [area]
🔸 Long-Tail Keywords
- best children hospital in [area]
- emergency child hospital near [area]
📌 Intent: Hyper-local SEO
📌 SEO Tip: One page per locality
🔟 Blog / Child Health Guide
URL: /blog
🎯 Primary Keywords
- child health tips
- pediatric health care
🔹 Secondary Keywords
- newborn care tips
- child growth milestones
🔸 Long-Tail Keywords
- common childhood illnesses
- when to visit pediatrician
- child fever home care tips
📌 Intent: Informational → Authority → Trust
🧠 SEO Architecture Summary
| Page Type | Purpose | Intent |
|---|---|---|
| Homepage | Discovery | Local |
| Consultation | Appointments | Transactional |
| Emergency | Critical care | Urgent |
| NICU | Newborn care | High trust |
| Vaccination | Preventive care | Informational |
| Location Pages | Local visibility | Local |
| Blog | Education | Authority |
🚀 Pro SEO Tips for Hospitals (India)
✔ Medical E-E-A-T signals (doctor profiles, credentials)
✔ FAQ Schema on service pages
✔ Strong Google Maps optimization
✔ Clear emergency CTAs
✔ Regular content updates
👉 What I Can Do Next
1️⃣ Replace [city] & [area] with your real location
2️⃣ Create meta titles & descriptions
3️⃣ Build doctor profile SEO pages
4️⃣ Write parent-focused blog content
Tell me what you want next and I’ll take it forward 👶🏥