Niche: Optical Store / Optician Services
Target Market: India
Primary Goal: Walk-in visits, eye test bookings, eyewear sales
1️⃣ Homepage – Core Brand & Local Intent
URL: /
🎯 Primary Keywords
- optical store near me
- optician near me
🔹 Secondary Keywords
- best optical shop in [city]
- eyewear store in [city]
- optical showroom in [city]
🔸 Long-Tail Keywords
- affordable optical store near me
- trusted optician in [city]
- optical store for kids and adults
- optical shop open today
📌 Intent: Local + Commercial
📌 SEO Tip: Align with Google Business Profile
2️⃣ About Us Page – Trust & Authority
URL: /about-us
🎯 Primary Keyword
- best optical store in [city]
🔹 Secondary Keywords
- experienced optician in [city]
- certified optometrist in [city]
🔸 Long-Tail Keywords
- optical store with eye testing facility
- trusted eyewear shop in [city]
📌 Intent: Brand trust + credibility
3️⃣ Eye Test / Eye Check-Up Page
URL: /eye-test
🎯 Primary Keyword
- eye test near me
🔹 Secondary Keywords
- eye check up in [city]
- vision test near me
🔸 Long-Tail Keywords
- free eye test in [city]
- computer eye test near me
- children eye check up in [city]
📌 Intent: Transactional + Service
4️⃣ Spectacles / Eyeglasses Page
URL: /spectacles
🎯 Primary Keyword
- spectacles shop near me
🔹 Secondary Keywords
- eyeglasses store in [city]
- branded spectacles in [city]
🔸 Long-Tail Keywords
- affordable spectacles near me
- kids spectacles shop in [city]
- blue cut glasses near me
📌 Intent: Commercial purchase
5️⃣ Contact Lenses Page
URL: /contact-lenses
🎯 Primary Keyword
- contact lenses store near me
🔹 Secondary Keywords
- contact lens shop in [city]
- daily contact lenses in [city]
🔸 Long-Tail Keywords
- colored contact lenses in [city]
- monthly contact lenses price
- soft contact lenses near me
📌 Intent: Product-focused conversion
6️⃣ Sunglasses Page
URL: /sunglasses
🎯 Primary Keyword
- sunglasses shop near me
🔹 Secondary Keywords
- branded sunglasses in [city]
- polarized sunglasses near me
🔸 Long-Tail Keywords
- UV protection sunglasses in [city]
- affordable sunglasses shop
- kids sunglasses store in [city]
📌 Intent: Lifestyle + purchase
7️⃣ Brands Page (High-Trust Page)
URL: /brands
🎯 Primary Keyword
- branded eyewear store in [city]
🔹 Secondary Keywords
- Ray-Ban glasses in [city]
- Titan Eye+ alternative
- Lenskart alternative optical store
🔸 Long-Tail Keywords
- buy branded spectacles near me
- best optical shop for branded glasses
📌 Intent: Comparison + trust
8️⃣ Offers / Price Page
URL: /offers
🎯 Primary Keyword
- optical store offers in [city]
🔹 Secondary Keywords
- spectacles discount near me
- eyewear deals in [city]
🔸 Long-Tail Keywords
- buy 1 get 1 spectacles offer
- affordable glasses price in [city]
📌 Intent: High conversion
9️⃣ Location Pages (Very Important)
URL: /optical-store-in-[area]
🎯 Primary Keyword
- optical store in [area]
🔹 Secondary Keywords
- optician near [area]
- eyewear shop in [area]
🔸 Long-Tail Keywords
- best optical shop in [area]
- eye test near [area]
📌 Intent: Hyper-local SEO
📌 SEO Tip: One page per locality
🔟 Blog / Eye Care Guide (Traffic Builder)
URL: /blog
🎯 Primary Keywords
- eye care tips
- how to choose spectacles
🔹 Secondary Keywords
- blue light glasses benefits
- contact lens care tips
🔸 Long-Tail Keywords
- best glasses for computer use
- eye care tips for kids
- how often should you test eyes
📌 Intent: Informational → Authority
🧠 SEO Architecture Summary
| Page | Purpose | Intent |
|---|---|---|
| Homepage | Discovery | Local |
| Eye Test | Lead Gen | Transactional |
| Product Pages | Sales | Commercial |
| Location Pages | Walk-ins | Local |
| Blog | Traffic | Informational |
🚀 Pro SEO Tips (India-Focused)
✔ Add FAQ schema to eye test pages
✔ Optimize Google Maps & NAP consistency
✔ Use “near me” keywords naturally
✔ Add local photos & reviews
✔ Create area-wise landing pages
👉 Next Steps (Your Choice)
1️⃣ Replace [city] with your city name
2️⃣ I create meta titles & descriptions
3️⃣ Build local SEO content for Maps ranking
4️⃣ Write high-ranking blog posts
Tell me what you want next and I’ll take it forward 👌